Where Data Meets The Human Touch

Digital Experience
Platforms

Digital Experience Platforms (DXP) such as Sitecore and Optimizely are the heart of your online engagement with your customers. We build successful, reliable platforms, no matter the scale. We create DXP solutions that work for all of your users, from creators to consumers.

Sitecore Experiences

Optimizely Experiences

DXP 360 Audits

We Make Digital Experience Platforms Work For You

Our passion for DXPs and their underlying technology is matched only by our relentless drive to deliver measurable results. But more than that, it’s also about applying empathy for your content creators, making it as easy as possible to share their craft and expertise without being hindered by technology.

EX Squared is more than a DXP partner; we’re strategic architects, crafting data-driven strategies, meticulous work plans, and providing unwavering support to propel your sales and KPIs to new heights.

Why Us?

We’ve helped hundreds of clients optimize their DXP since 2008, wrangling all the ROI-driving functionality into implementations customized to create and keep customers. It’s not a simple journey, but then you didn’t choose something simple like WordPress, did you? No, you selected enterprise software that needs to be wrangled by experts like us to get what you expect.

Our Credentials

Since 2008, we’ve been mastering the art of DXP readiness, navigating hundreds of development, upgrade, and rescue projects. This deep-rooted expertise translates into consistently exceeding client expectations, delivering not just what they envisioned, but transformative digital experiences beyond their wildest imaginations.

The World Beyond

With EX Squared, the prominence in your sales and marketing stack is always architected and managed within the larger context of your entire digital ecosystem. A DXP is more than content management or personalization, it’s an entire engagement experience.

Zero Failures

We leverage our deep DXP expertise to craft solutions that precisely meet client objectives, guaranteeing flawless project delivery. Our strategic approach, rigorous execution, and seamless go-live process consistently translates into resounding success. We plan. We work. We go live. Another successful project.

Long Term Partnerships

Our journey with Sitecore began in 2008, followed by Optimizely in 2017, providing us with extensive platform knowledge. We prioritize your business goals above all else, ensuring our team’s expertise is applied strategically. As your dedicated partner, we deliver unbiased recommendations for the optimal product mix to drive your success.

We Make It All Work Seamlessly

Recognizing that a singular brand rarely delivers a holistic customer experience, we excel at architecting integrated solutions. Our expertise spans varied combinations – from Optimizely Experimentation, Sitecore CMS, Salesforce or HubSpot nurturing, and a boutique DAM.

It’s Not Data, It’s Information

We’ve rescued numerous CMS, DAM, and PIM implementations where data was prioritized at the expense of usability, performance, and stability. We specialize in architecting holistic solutions that balance robust data management with seamless user experiences and unwavering system reliability.

User-Centric Content View

We don’t just map data elements from your backend systems to your DXP, we take a user-centric approach for both content creators and end user to define a well-rounded information architecture and a schema that just makes sense.

Mashing Data Silos

We’re not afraid of disparate data silos. We have the experience to take these disparate silos and transform them into a cohesive narrative for your end users.

Making Data Human-Centered

Our strategic integration of design thinking and technical expertise empowers us to synthesize data from multiple systems into creative innovations, transforming raw information into groundbreaking design possibilities.

Oh, The Pickles We've Seen...

Through numerous DXP rescues and 360 audits, we’ve observed common pitfalls that can derail even the best-laid plans.

  • Dysfunctional information architecture
  • Using an enterprise CMS like it’s only for content: you could use WordPress instead
  • Poorly engineered integrations that fail in performance, reliability, and completeness
  • DXP customizations with wide-ranging impact
  • Absent content restore strategy, including integrated content, between environments, hindering testing and release confidence.
  • Adding products to the DXP solution, which create unnecessary bloat & hinder reliability
  • Lack of media optimization through the chain of rendering, CDN and device caching
  • Getting too far behind on upgrades
  • Hosting on Azure with an ambiguous support model

You didn’t choose a simple website builder like WordPress; you invested in a powerful enterprise platform. And we’re the experts to masterfully orchestrate its potential. Here’s what we can help you do:

  • Workflow Management & Customizations
  • Personalization
  • Localization & Internationalization
  • User Behavior Analysis With AI/BI Tools
  • Hosting & Operations
  • Cloud Migrations (both directions)
  • DXP Selection Guidance
  • 360 Reviews Of Your Implementation
  • Content Modeling & Migration
  • Enterprise Integrations
  • Upgrades
  • Coupled, headless and hybrid delivery

Talk with us

Let us know how we can help shape your future.

Sahil Dhawan​​

General Manager, India

Leading our international development and data science teams Sahil leads a team of over 200 highly skilled senior technologists. creating an award Winning culture has resulted in a team that delivers a level of excellence unmatched by our global competitors.

JW

Head of Design

With digital product design leadership and experience forged at great brands like Capital One, Intuit and Match®, among others, JW brings the deep experience our clients demand in order to launch award winning digital products that delight and amaze users.

Steve Darnell​​

Chief Financial Officer​

Steve Darnell is a strategic financial executive with deep experience in driving fiscal performance, operational efficiency, and long-term value creation. As CFO at EX Squared, he leads financial planning and analysis, capital strategy, and risk management while partnering across teams to align financial goals with company growth. Steve brings a data-driven mindset and a strong foundation in corporate finance, helping steer the organization through key investment decisions and scalable business initiatives.

Johanna Fernandez​

General Manager, LATAM

With over 15 years of experience in human resources and business administration, Johanna brings unique insights into stakeholder & conflict management, driven by my commitment to human development. As a licensed Practitioner of NLP and certified in Management 3.0, she is dedicated to creating collaborative environments and driving business success through effective management, conflict resolution, negotiation, and process improvement. Additionally, Johanna is a fierce advocate for women's equity in the tech industry, striving to break barriers and foster diversity and inclusion.

Mike Peloquin​​

VP

It's not every day you get to work with amazingly talented people. I'm thrilled to say I do. They're not just the people who work here at EXSQ; they're the people we collaborate with at our clients. Together we form brilliant digital product ideas into innovative enterprise-scale digital products for some of the world's best brands. We set the highest standards, we work damn hard and we have a blast doing it.

Lisa Carolan​

VP, Delivery and Operations​

Lisa brings energy and innovation to analyze needs and define technology solutions to meet our customer goals. Her experience spans recognizable brands including HP, Sony, Lennar Homes, SLB, and Bank of America along with startup and growth phase organizations.

With two decades of experience spanning major brands like HP, Sony, Lennar Homes, and Bank of America, as well as startups, Lisa excels at driving results-focused strategies that align with client goals. Her expertise in designing and implementing technology has helped organizations innovate and scale, ensuring measurable engagement and outcomes that drive mutual success.

Krishna Murthy

Chief Executive Officer

With a proven track record in helping businesses navigate the digital disruption occurring around them, his background is solidly founded in digital transformation. Under his leadership, EXSQ has grown into a premier technology partner, serving clients large and small. Krishna’s management philosophy is based on the principle of servant leadership and putting our clients first in all we do here at EXSQ, and he has set the benchmarks for how we hire and retain the finest talent possible, fostering a culture of excellence at EXSQ.

Krishna’s expertise spans technology leadership, eCommerce and SaaS development, mergers and acquisitions, and global business operations. He has notable experience in strategic planning, investor relations, and board-level interactions. With experience across companies at varying stages of maturity, Krishna also leads initiatives in data science, AI, analytics, and talent development, ensuring EXSQ remains at the forefront of innovation and operational excellence.

Contact Us

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