Optimizely
Partner

We leverage the Optimizely suite to optimize, personalize and deliver the best consumer experiences.

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Every day, every hour, we’re solving digital challenges for leading brands.

And that’s why we’ve been chosen as a Trusted Optimizely Partner by our discerning enterprise clients.

We Make Optimizely Work For You

Your business is unique, so your Optimizely development needs to be customized to you. Period. We make sure you get the most out of your investment.

But achieving real, measurable results, requires a commitment to put you first and a deep understanding of the entire DXP system, from CMS to ODP & Personalization. Need DAM integration? We’ve got you covered there too with experience across many DAM providers.

This experience is why our clients have trusted us to devise perfect content taxonomy, migration, content workflows, failure proof integrations and maintain a smooth production environment.

Getting solutions built on Optimizely ready for everything has been in our wheelhouse since 2017. Across numerous Optimizely development projects, updates, upgrades and rescues, we’ve reliably delivered exactly what our clients expected and—in many cases—far more than they imagined possible.

Curious things we’ve done with Optimizely

We don’t just implement platforms—we make them work smarter. Whether it’s smarter publishing, visual storytelling, or backend reliability, we turn clunky processes into sleek, scalable systems. Bottom line? We know Optimizely inside and out—and we make it work harder for your business, not the other way around.

  • Automatically rolled up content summaries, eliminating manual input for publication
  • Enhanced the community-based redirect manager tool to encompass regular expressions and enhance usability
  • Intelligent automation to publish content from integrations, ensuring immediate release of ready content
  • Craftily created new image tools to define focal points and hotspots with content overlays
  • Customized the editing tools to streamline content creation and ensure brand adherence
  • Executed a rapid Sitecore-to-Optimizely migration, ensuring seamless delivery
  • Delivered a robust and integrated forms solution, enabling complex post-submission actions
  • Applied idempotency in our integration architecture, AKA the integrations we build are self healing

Our Credentials

Since 2008

Getting a DXP ready for everything has been in our wheelhouse since 2008. Across hundreds of DXP development projects, updates, upgrades and rescues, we’ve reliably delivered exactly what our clients expected and—in many cases—far more than they imagined possible.

The World Beyond

With EX Squared, the prominence in your sales and marketing stack is always architected and managed within the larger context of your entire digital ecosystem.

Zero Failures

Because we know how to make DXPs do exactly what we want and what our clients need, we’ve never had a development project or implementation fail. We plan. We work. We go live. Another successful project.

Exceeding Expectations

We’ve been building, scaling, and rescuing Optimizely solutions since 2017—across CMS, ODP, and Personalize. Our track record? Consistent delivery, happy clients, and results that often exceed expectations.

Talk with us

Let us know how we can help shape your future.

Sahil Dhawan​​

General Manager, India

Leading our international development and data science teams Sahil leads a team of over 200 highly skilled senior technologists. creating an award Winning culture has resulted in a team that delivers a level of excellence unmatched by our global competitors.

JW

Head of Design

With digital product design leadership and experience forged at great brands like Capital One, Intuit and Match®, among others, JW brings the deep experience our clients demand in order to launch award winning digital products that delight and amaze users.

Steve Darnell​​

Chief Financial Officer​

Steve Darnell is a strategic financial executive with deep experience in driving fiscal performance, operational efficiency, and long-term value creation. As CFO at EX Squared, he leads financial planning and analysis, capital strategy, and risk management while partnering across teams to align financial goals with company growth. Steve brings a data-driven mindset and a strong foundation in corporate finance, helping steer the organization through key investment decisions and scalable business initiatives.

Johanna Fernandez​

General Manager, LATAM

With over 15 years of experience in human resources and business administration, Johanna brings unique insights into stakeholder & conflict management, driven by my commitment to human development. As a licensed Practitioner of NLP and certified in Management 3.0, she is dedicated to creating collaborative environments and driving business success through effective management, conflict resolution, negotiation, and process improvement. Additionally, Johanna is a fierce advocate for women's equity in the tech industry, striving to break barriers and foster diversity and inclusion.

Mike Peloquin​​

VP

It's not every day you get to work with amazingly talented people. I'm thrilled to say I do. They're not just the people who work here at EXSQ; they're the people we collaborate with at our clients. Together we form brilliant digital product ideas into innovative enterprise-scale digital products for some of the world's best brands. We set the highest standards, we work damn hard and we have a blast doing it.

Lisa Carolan​

VP, Delivery and Operations​

Lisa brings energy and innovation to analyze needs and define technology solutions to meet our customer goals. Her experience spans recognizable brands including HP, Sony, Lennar Homes, SLB, and Bank of America along with startup and growth phase organizations.

With two decades of experience spanning major brands like HP, Sony, Lennar Homes, and Bank of America, as well as startups, Lisa excels at driving results-focused strategies that align with client goals. Her expertise in designing and implementing technology has helped organizations innovate and scale, ensuring measurable engagement and outcomes that drive mutual success.

Krishna Murthy

Chief Executive Officer

With a proven track record in helping businesses navigate the digital disruption occurring around them, his background is solidly founded in digital transformation. Under his leadership, EXSQ has grown into a premier technology partner, serving clients large and small. Krishna’s management philosophy is based on the principle of servant leadership and putting our clients first in all we do here at EXSQ, and he has set the benchmarks for how we hire and retain the finest talent possible, fostering a culture of excellence at EXSQ.

Krishna’s expertise spans technology leadership, eCommerce and SaaS development, mergers and acquisitions, and global business operations. He has notable experience in strategic planning, investor relations, and board-level interactions. With experience across companies at varying stages of maturity, Krishna also leads initiatives in data science, AI, analytics, and talent development, ensuring EXSQ remains at the forefront of innovation and operational excellence.

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